Any to pic Essay Example | Topics and Well Written Essays - 500 words

Any to pic - Essay Example The cases of failure among health care institutions that have been publicized, though a minority, their overwhelming blow cannot be condoned. These failures have been associated with inadequate compassion, inadequate respect, and lack of dignity. The media has gone further to highlight the consequences of such shortcomings. The most adverse effect is that such failure results to death of many individuals, who would, otherwise have been saved. The interest of some health care organizations has masked the avoidable harm that patients experience across various parts of the world (Reid, 2012). It is essential to note that for a positive movement to be made, the most essential task is shifting the mindset of all health care professionals at all levels. For instance, it is essential that normalizing the nonstandard should be stopped as well as acceptance of the unacceptable. Moreover, there should be a collective as well as individual practice and promotion of professional cores and values that increase the safety of patients and property ownership. Nevertheless, improvements should be made in surgeries, with increases in effectiveness and commitment among the professionals. Health care professionals touch people’s lives at times of primary human need, when compassion and care are what they need most. It is, therefore, significantly essential that individuals, boards, and teams explore what compassion, dignity, respect, and care signify and their manner of demonstration (Reid, 2012). Building united mental representations of care requires nurses to express professional values and describe their expectations. As much as there has been reported failures and poor performance in health care institutions, it is, however, essential that their efforts be recognized. It is arguable that with the absence of nurse leaders to engage others in work, a health environment is unachievable. Professionals have argued that it is only qualified nurses who can determine whether

Bond pricing and fund managemet Essay Example | Topics and Well Written Essays - 1500 words

Bond pricing and fund managemet - Essay Example the amount of returns that an investor can earn from an investment, as well as the future changes as a result of economic risk associated with that particular investment can be established. For this reason, the above curve facilitates a significant comparison in bonds values. The term structure of interest rates is also the yield curve and is a central element in modern financial and monetary economics. It is the variation of the bonds’ yield with identical risk profiles with these bonds’ terms2. The yield curve shows the relationship between bonds yield to maturity and the effective maturity. Bonds with longer maturities are considered to have higher yields. However, there are also opinions that the yield curve may be flat showing that the yield curve remains the same irrespective of the bonds’ maturity. Also, in some cases, bonds with short-term maturities have their yield curves inverted implying that they are higher than those of long-term bonds3. Notes that the bonds’ yield curve is influenced by several factors among them the fiscal policies, inflation, economic conditions, tax policies, foreign exchange rates, expected forward rates, bonds’ credit rating and foreign capital inflows as well as outflows. The term structure of interest rates bears three identifiable features. They include higher volatility of yields on short-term bonds than long-term bonds; change in yields of various bonds move in the same directions; and the long-term bonds have higher yields. Several theories have been advanced to explain these characteristics. They are broadly classified as the market segmentation theory and expectations theories, which are the preferred habitat theory, the liquidity premium, and the pure expectation theory. Given that bonds have some set durations, sellers and buyers frequently have preferred maturities. The bond buyers prefer maturities that coincide with when they need money or with their liabilities while the bond sellers want maturities

Change Management in Semantic Web Services

Change Management in Semantic Web Services Change Management in Semantic Web Services in Legal Domain using FSM XXM Introduction With the new paradigm of Service Oriented Computing, many enterprises attempt to utilize services as fundamental elements for developing applications/solutions as an additive layer on top of existing components. The Web Service Controller Architecture (WSCA) for service-based, enterprise-scaled business solutions provides exactly this flexibility. The design, exposure and management of services can be accomplished through a Service Oriented Architecture (SOA) that supports the usage, composition and coordination of services in a loosely coupled manner. Web services appear to be particularly suitable for addressing these aspects of a SOA. Furthermore, composition languages such as BPEL add value by composing Web services and facilitating the implementation of business processes. As the SOA paradigm brings this big behavior change relying on loose coupling of services it raises new questions in the area of change management. Change management is a central aspect in any software design, but its complexity for Web services is increased by both composition languages and loose coupling. The resulting advantages like composability, autonomy, message-based communication, and the avoidance of combined compilation and binding prove to be deficiencies in this context. In this paper we discuss these elementary challenges of change management in the area of Web services (Web Service Change Management, WSCM). Currently there are no sound mechanisms and engineering principles for changing Web services and their related entities. Through analysis of a suitable scenario, specifically looking at the details of the Web service provider and consumer roles, one can identify the various problems that exist in this domain. Therefore we will start our approach with the consideration of an application scenario from the business domain of application and change management, the addition of Web services in private legal sector. An Overview of a WSCA A WSCA consists of several autonomous outsourced Web services, but acts as a virtually coherent entity. Business entities, in the form of Web services, are often geographically distributed and organizationally independent. While WSCA has a potential to introduce new business opportunities through dynamic alliances, the challenges of fully realizing a WSCA lie in managing changes during its lifecycle through Extreme X Machines (XXM). XXM: In this paper we explore the design changes as made to software projects by the use  of a formal model known as Extreme X-Machines (XXM) [5,6], which  are based on the work of Eilenberg and Holcombe [7,8]. An XXM model describes the functionality of the software without defining exactly how this functionality is achieved. This perspective allows an analysis of functional change whilst excluding specific implementation or requirements issues. XXM are a state based model, they are intended to be used by developers as a method to design  their systems from at the top level but here, XXM are used as effectively to analyze and incorporate changes in, even addition of new web services. Each model typically consists of a set of states which correspond to screens in the final system and functions which link the screens together. The functions are typically labeled with an enabling action such as â€Å"click_ok† which corresponds to a user clicking the OK button. Figure depicts the architecture of a WSCA. There are two key components and two supporting components in this architecture. The key components include a WSCA schema and a WSCA instance. The two supporting components include ontology providers and Web service providers. †¢ WSCA schema: A WSCA schema consists of a set of abstract services and the relationships among these services. An abstract service specifies one type of functionality provided by the Web services. They are not bounded to any concrete services. They are defined in terms of service concepts in a Web service ontology. †¢WSCA instance: A WSCA instance is a composition of a set of concrete services, which instantiates a WSCA schema. It actually delivers the functionality and performance of a WSCA. †¢ Ontology providers: The ontology provider manages and maintains a set of ontologies that describe the semantics of Web services. A WSCA outsources semantics from an ontology provider to build up its schema. †¢ Web service providers: The Web service providers offer a set of Web services, which can be outsourced to form WSCA instances. The lifecycle of a WSCA is a series of stages through which it passes from its inception to its termination. There are four phases in a WSCA lifecycle: initiation, composition, service-orchestration and termination. The initiation phase is the first stage, where the WSCA is described at a high level. It is initiated when the owner of the WSCA establishes a need for a business objective [53]. The composition phase deals with integrating the selected Web services [42]. After this, the selected Web services are orchestrated to provide the value-added service. The termination phase occurs when the owner of the WSCA decides that the execution of the WSCA is no longer required. To materialize the concept of WSCA, the WSCA must automatically adapt to its dynamic environment, i.e., to deal with changes during its lifetime. Because of the dynamic nature of Web service infrastructure, changes should be considered as the rule and managed in a structured and systematic way [52]. Changes may be introduced by the occurrence of new market interests, new business regulation, or underlying service availability. Such changes require a corresponding modification of the WSCA structure with respect to the functionality it provides and the performance it delivers. Once a change occurs, a WSCA must react in a reasonable time and realign itself to deal with the change. This alignment must be performed in an automatic manner considering the frequent occurrence of the changes to a WSCA. By doing this, the WSCA can not only deal with unanticipated changes to the underlying services and infrastructure, but also maximize its market value, optimize functionality outsourcing, and maintain competitiveness. Problem Formulation The problem with the existing system of legal decision making process is that: There is no universal coalition body to unite the various modules of law in private sector like: A Public Interface to query for a case Online allotment of Advocates to users Judgments Union of India (to export Central Acts and Amendments) State Acts (to export State Acts and Amendments) The whole system of legal enactment starting from user query, allotment of Advocate, and referring judgments is not under a single roof. Due to inadequacy of getting the latest and updated Acts or Amendments, sometimes old acts are cited which later cause problems when the case is taken up in courts. This is a cause of embarrassment to the lawyer. In the existing System there is no spontaneous notification to the legal bodies regarding a change in the Acts. They themselves have to search for it on internet or find them in the latest issues. The problem is that they are not notified about the change in Acts automatically. Proposed Solution The need is to have an automated Legal System in India, at least at the private level. And this automation should be done with the most contemporary and best suited group of technologies. The problem uncovers the major issue of incapability of notification of changed Acts or Amendments to the related bodies. The proposed WSCA model namely LegalCosmos functions to provide a comprehensive Legal Solution that outsources the functionality from various service providers, such as WS_IndianUnionAmmendments, WS_StateActAmmendments, WS_PublicInterface, WS_AdvocateAssociation, WS_Judgments (depicted in Figure 1.2). The user in need of a legal solution makes use of the web service WS_PublicInterface and submits his, here accused, details and the details of the FIR filed by the complainant and forwards the FIR details like Case Crime No, Name, crime, date etc., to the WSCA which allots a Lawyer for the case with the help of WS_AdvocatesAssociation. An interested user (may be lawyer or a normal user) can find the details of the judgments through the WS_Judgments service. When a judgment is made the WS_Judgment web service provides the user with the copy of the order of the judgment. When these services are combined together as a WSCA, the WSCA will invoke the services on behalf of the user. There may potentially be some dependency relationship between them. These dependencies determine the composition of the services. In the case of the LegalCosmos WSCA, users do not necessarily need to provide the information for each service. The input of some services can be derived from the dependency relationship. Like in WS_AdvocateAssociation selected advocate details are directly passed to the WS-Judgments. Fig. Change Reaction for adding two new web services WS_UnionOfIndia, WS_StateActs WSCA Schema using Finite State Machine Definition: FSMis a mathematical  model of computation  used to design both  computer programs  and  sequential logic  circuits. It is conceived as an  abstract machine  that can be in one of a finite number of  states. The machine is in only one state at a time; the state it is in at any given time is called the  current state. It can change from one state to another when initiated by a triggering event or condition; this is called atransition. A particular FSM is defined by a list of its states, and the triggering condition for each transition. Fig. WSCA Schema (A simple XXM) Change Management in LegalCosmos The change management in the proposed LegalCosmos WSCA primarily deals with the change in Acts in the form of Amendments. This change origins from the addition of two web services provided by the â€Å"Union of India† that produces amendments at the central level and the â€Å"State Acts† that produces amendments at the State level. Since these changes are initiated by the outsourced service providers and incorporate an alteration in web service. They form the part of bottom up changes. The bottom-up approach for managing changes is highly dependent on the services that compose the WSCA. Therefore, it is necessary to first define the changes that occur to Web services, and then map them onto the business level. These changes include Activation changes that occur at the service level and WSCA changes that are executed at the business level. Finally, we provide rules for mapping triggering changes to their respective reactive changes. In our work, we assume that activation changes occur asynchronously. For instance, the WS_PublicInterface service may not change its data types while the activation change of unavailability is being managed. Another assumption we make is that the service is associated with a set of states. We associate each change with a transition between two states: precondition and postcondition. For example, a precondition for PI’s unavailability is that it was previously available and the postcondition is that it has become unavailable. Activation changes and their respective preconditions and postconditions will later be used to model changes using FSM and XXM. Fig. Activation Changes Non-Functional Changes Non-functional changes represent the dependability, usability, and trust associated with a member service. This information may be stored by a third party, the WSCA, or member services. We assume the information is stored as attributes that are maintained by an independent third party service provider. Changes to the trustworthiness of a Web service relate to the security, reputation, and privacy of a Web service. Changes in usability are dependent on the responsiveness and service cost. Finally, changes to dependability are associated with the availability and reliability of the Web service. Changes to service dependability are binary, because they represent two distinct states. For example, a service may either be available or unavailable. Alternatively, changes to service trust and usability are non-binary. For instance, service cost may assume more than two values during a member service’s lifetime. Therefore, we assume that a threshold is set and maintained by the WSCA. This threshold declares the minimum and maximum intervals of a value accepted by the WSCA. For example, the WSCA has the threshold of minimum $5 and maximum $10 for any judgment service cost. Every time a change occurs to the cost of a member judgment service, it is compared with the threshold. Only if the change exceeds the threshold, we consider that a triggering change has occurred. Note that the changes we have defined, such as changes to availability, are applicable to member services only. Once a member service is replaced, it is no longer part of the change management mechanism. For example, the e-Acts member service EA1 may become unavailable, and prompt the WSCA LegalCosmos to select an alternate e-Acts service EA2. After some time, EA1 may become available. However, since it is no longer a part of the Lega lCosmos LCS, the LegalCosmos WSCA does not manage the change in EA1. Table 6.1.1.1 summarizes the non-functional changes in Web services. Non-Functional Changes Fig. Non-Functional Changes Functional Changes Unlike non-functional changes, which are based on attributes, functional changes deal with changes to a service’s WSDL description [22]. We represent functional changes as a combined execution of a remove followed by an add. We further classify functional changes into structural and behavioral changes (Figure 6.1). Structural changes refer to the operational aspects of a Web service. For example, a structural change in a PI service can be caused by changing the operations offered to a user. Changes to the behavior of a Web service are indicated by changing its interaction with external entities. Functional changes to a member Web service occur when its WSDL description is modified. We assume these changes are initiated by the service provider. Fig. Functional Changes XXM for Existing LegalCosmos WSCA, when Functional Changes are not introduced (before the removal of e-Acts web service) The key functional changes involved here are: Removal of e-Acts web service (E-Copy of acts) shown in dashed rectangle. It has to be removed as it gives only immutable acts and does not involve latest amendments done by the Bare Acts. This causes problems to the WSCA in maintaining latest updates of the amendments and sometimes leads to false application of acts. A new web service called WS_UnionOfIndia is added to the WSCA which supplies the latest acts and amendments to WSCA. The Union of India is responsible for making and amending acts on the Central level. A new web service called WS_StateActs is added to the WSCA which supplies the latest acts and amendments to WSCA. The State Acts is responsible for making and amending acts on the State level. XXM for WSCA when Functional Changes are introduced (after the removal of e-Acts web service and addition of two new web services, WS_UnionOfIndia and WS_StateActs) Fig. The above figure shows the two newly added web services namely WS_UnionOfIndia and WS_StateActs. WSCA Changes Each activation change will initiate a WSCA change at the business layer. WSCA changes may occur at the composition and service orchestration levels of a WSCA. For instance, a Dt change in the PI service may trigger inconsistencies in the WSCA composition, such as incorrect parameter data types. Alternatively, a Da change may disrupt WSCA service orchestration. We divide the WSCA changes into composition and service orchestration. Fig. WSCA Changes at business level Mapping of Changes A Mapping specifies how changes in one layer correspond to changes in another layer [86]. These mappings must remain consistent in the presence of frequent changes. When a change occurs at the service level, the business layer must react to manage the changes. Triggering changes have a reactive impact on the business layer of the WSCA. Our approach of mapping changes is based on mapping rules. These rules are based on the activation changes and their corresponding business level changes of WSCA. Some changes may have more than one rule associated with them. The rules are depicted in the matrix shown below: Non-Functional Changes Functional Changes Detection of Activation Services Changes Algorithm 1 Change Detection Algorithm 1: ChangeDetection (Input: oldDesc, newDesc) 2: while newDesc do 3: Compare (oldDesc[Functional], newDesc[Functional]) 4: if oldDesc[Functional]!= newDesc[Functional] then 5: GenerateXXM (FunctionalXXM) 6: end if 7: Compare (oldDesc[NonFunctional], newDesc[NonFunctional]) 8: if oldDesc[NonFunctional] != newDesc[NonFunctional] then 9: Threshold = CheckThreshold (oldDesc, newDesc) 10: if Threshold then 11: GenerateFSM(NonFunctionalFSM) 12: end if 13: end if 14: end while 15: ChangeReaction (FunctionalXXM, NonFunctionalFSM) Algorithm 2 Change Reaction Algorithm 1: ChangeReaction (Input: FunctionalXXM, NonFunctionalFSM) 2: WSCAXXM = φ 3: while FunctionalXXM do 4: WSCAXXM = Map (FunctionalXXM, WSCAXXM) 5: end while 6: while (NonFunctionalFSM) do 7: WSCAXXM = Map (NonFunctionalFSM, WSCAXXM) 8: end while 9: while (NonFunctionalFSM) do 10: if (WSCAXXM) then 11: Execute (WSCAXXM) 12: end if 13: end while Algorithm 13 Change Management Algorithm 1: ChangeManagement (Input: executionTime, WSCA concrete service list) 2: time = executionTime 3: while time != 0 do 4: for all each Web Service WSi in WSCA concrete service list do 5: send alive message to WSi 6: if not alive then 7: remove WSi from WSCA concrete service list 8: call (serviceSelection (abstractService (WSi))) 9: break; 10: end if 11: globalDescription = WSi servicedescription from Registry 12: if serviceDescription (WSi) not equals globalDescription then 13: remove WSi from WSCA concre

Malcolm X :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm X was a great African American Leader, but there is one question that comes to mind when his name is mentioned. Why was Malcolm X such a controversial man? I will now tell you about the life and times of Malcolm, and while doing so, attempt to answer this, o so timely question that so many have asked. Early Life   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm Little was born in 1925, in Omaha, Nebraska. His mother, Luis Little was a house wife. His father, Earl Little was a well-known Baptist Minister. When Malcolm was three years old, white supremacist's threats to his father forced the rather large family the parents had, to move. They chose to settle in Lansting, Michigan. But this homestead would not last for long. Soon after, their house was turned to ashes by more Area Nation members. But the hate would not stop there.   Ã‚  Ã‚  Ã‚  Ã‚  Only two years later Earl Little has found dead on the trolley tracks. The Police, of course, presumed both the death, and the fire, accidents. But Malcolm and his family knew the hateful truth.   Ã‚  Ã‚  Ã‚  Ã‚  These Events led to the mental sickness of the tattered widow and mother, Louis Little. She was committed to an Institution (Barbara Haberman, 2002). Malcolm and his brothers and sisters were split up into foster homes and orphanages.   Ã‚  Ã‚  Ã‚  Ã‚  Despite all this tragedy, Malcolm became a good student in Elementary and middle school. He had dreams of becoming a successful lawyer someday. But one teacher, that Malcolm had favored, shattered these dreams in just one ignorant statement. He told him that this aspiration of becoming something of such a profession, was â€Å"no realistic goal for a nigger†-Teacher‘s name not known- (Barbara Haberman, 2002). This statement, that if told to any white man of that time, would have been thought to be true. Malcolm soon turned away from school and all he had cared about. Malcolm’s Imprisonment   Ã‚  Ã‚  Ã‚  Ã‚  In High School, Malcolm became rebellious. After he later dropped out, he became a hustler while going through odd jobs. New York City was the place for this zoot suit wearing bad boy. For four years he shifted between NYC, Boston, and Michigan. Soon Malcolm had gotten caught up the conation and lost trace of his morals. He was even caught staling from friends and family. Once Malcolm said he wanted â€Å"to fight for the Japanese and kill crackers (white people)† ((whole paragraph) William Strickland, 1964)   Ã‚  Ã‚  Ã‚  Ã‚  In 1946 Malcolm was sentenced to 10 years in Massachusetts State Prison for the burglary he had recently committed.

Human Relations Essay

Human Relations: 1. the study of human problems arising from organizational and interpersonal relations (as in industry). 2. A course, study, or program designed to develop better interpersonal and intergroup adjustments. Medical Definition: 1. the social and interpersonal relations between human beings. 2. A course, study, or program designed to develop better interpersonal and intergroup adjustments. As was found in the Webster’s Dictionary Human relations is also the skill or ability to work effectively through and with people. Also the first known use of human relations was in 1946. Human relations can help you in a few different ways. Having the skill can help you land that job you always wanted and you would be able to enjoy it. You may also become more productive at it and stay with the job longer which in turn would allow the chance to climb the corporate ladder. Our personality has a lot to do with how we relate to other persons in our personal and professional life. It can also affect our ability to interact with others, which in turn can take an impact on our career. So it is very important to separate our personal life from our professional one. For instance if you are having a bad day because of something that may had happened at home you need to leave that problem at home. It will still be there when you return. If you take it out on a patient, a client, or an employee that would be considered poor human relation skills. That is why I think the study of human relations is important, because it can help us understand others and help us separate our personal life from our professional one.

Proposed Capstone Project Essay

To implement the system in an online environment. To design a database that will organize blotter related information and records. To provide a search facility for finding and filtering of records. To include a module that will facilitate updating of reported blotters. To generate statistical reports pertinent for decision making. Project Description Police officers are assigned at the police stations to encode the complaints, police reports, and crime incidents reported in their areas of responsibilities (AOS) directly into their computers connected online. All police precinct blotter records are visible in the web server anytime of the day. At the end of the day, each police station prints their day’s journal using the system. System Platform: Web Application utilizing HTML5, PHP, MySQL, and CSS. System Functionalities [Include your HIPO in this part. Make sure all functionalities are stated here. I suggest, you divide your features in terms of Client and Server Side. Client Side may still be divided in terms of your users. These features are still based on the SE Project which is PC-Based, you have not specified features when it will be implemented online.] Management of blotter cases. (inc: Creating blotter and archiving blotter case) Viewing of records. (by case number, name, date) Generating statistical reports in graphical models. Generate and queue reports. The system will generate reports such as the following: Number of blotter incidents per barangay Most common cases per barangay Monthly/Quarterly/Annually report of blotter cases Individual Blotter Report The individual reports are collated into single reports which can be accessed by City of Santa Rosa Police Headquarters Superintendent for his information and use. Statistical Report Graphical representation of most common cases annually for comparative purpose. Chart for areas with frequent cases reported. The purpose of this report is to monitor and isolate areas with the most number of incidents. And also use for decision making and for development of solutions. Read This: http://books.google.com.ph/books?id=9XcWAAAAQBAJ&pg=PA93&dq=Computerized+Blotter+System&hl=en&sa=X&ei=QfQzVKXqJ8-coQS07IHYDA&ved=0CCMQ6AEwAA#v=onepage&q=Computerized%20Blotter%20System&f=false http://www.gmanetwork.com/news/story/118908/news/nation/qc-police-to-have-computerized-blotter-system-in-2-months https://www.facebook.com/media/set/?set=a.444684698888025.97968.160481633975001&type=3 http://www.slideshare.net/jobitonio/pnp-infromation-communication-management-eblotter-program http://www.studymode.com/essays/Blotter-System-1312101.html http://www.studymode.com/essays/Capstone-Project-1178085.html

Site and Situation in Urban Geography

Site and Situation in Urban Geography The study of settlement patterns is one of the most important aspects of urban geography. Settlements can range in size from a small village with a few hundred residents to a metropolitan city of over one million people. Geographers often study the reasons behind why such cities develop where they do and what factors lead to their becoming a large city over time or remaining as a small village. Some of the reasons behind these patterns are thought of regarding the areas site and its situation. Site and situation are two of the most important concepts in the study of urban geography. Site The site is the actual location of a settlement on the earth and is composed of the physical characteristics of the landscape specific to the area. Site factors include things like landforms, climate, vegetation types, availability of water, soil quality, minerals, and even wildlife. (i.e., is the area protected by mountains or is there a natural harbor present?) Historically, these factors led to the development of major cities worldwide. New York City, for example, is located where it is because of several site factors. As people arrived in North America from Europe, they began to settle in this area because it was a coastal location with a natural harbor. There was also an abundance of fresh water in the nearby Hudson River and small creeks as well as raw materials for building supplies. Also, the nearby Appalachian and the Catskill Mountains provided a barrier from moving inland. The site of an area can also create challenges for its population. The small Himalayan nation of Bhutan is a good example of this. Located within the worlds highest mountain range, the terrain of the country is extremely rugged and hard to get around. This, combined with the incredibly harsh climate in many areas of the country has made much of the population settle along rivers in the highlands just south of the Himalayas. Also, only 2% of the land in the nation is arable, with much of it located in the highlands, making a living in the country highly challenging. Situation The situation is defined as the location of a place relative to its surroundings and other places. Factors included in an areas situation include the accessibility of the location, the extent of a places connections with another, and how close an area may be too raw materials if they are not located specifically on the site. Though its site has made a living in the nation challenging, Bhutans situation has allowed it to maintain its policies of isolation as well as its own highly separated and traditionally religious culture. Because of its remote location in the Himalayas getting into the country is challenging and historically this has been beneficial because the mountains have been a form of protection. As such, the heartland of the nation has never been invaded. Also, Bhutan now controls many of the most strategic mountain passes in the Himalayas including the only ones into and out of its territory, leading to its title as the Mountain Fortress of the Gods. Like an areas site, however, its situation can also cause problems. For example, Canadas Eastern Provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island are some of that countrys most economically downtrodden areas due in large part to their situations. These areas are isolated from the rest of Canada making manufacturing and the little agriculture possible too expensive. Also, there are very few close natural resources. Many are off the coast, and due to maritime laws, the government of Canada itself controls the resources. And, many of the traditional fishing economies they did have are now crashing along with the fish populations. The Importance of Site and Situation in Todays Cities As shown in the examples of New York City, Bhutan, and Canadas East coast, an areas site and situation played a significant role in its development both within its boundaries and on a world stage. This has occurred throughout history and is part of the reason why places like London, Tokyo, New York City, and Los Angeles were able to grow into the prosperous cities that they are today. As nations around the world continue to develop, their sites and situations will play a large role in whether or not they will be successful. Though todays ease of transportation and new technologies such as the Internet are bringing nations closer together, the physical landscape of an area, as well as its location in relation to its desired market, will still play a large role in whether or not such areas will grow to become the next great world city.

Negative Impact of Technology essays

Negative Impact of Technology essays  ¡Negative Impacts On Technologies ¡ Advanced technologies are potential threats to devastate the living environment. Although technologies has helped human beings to adapt an easier way of life, however, in the long term it might not be as beneficial as people realize. Many technologies have led to chronic devastations in the environment this includes automobiles, industrial power plants and medicines. The invention of automobiles have brought convenience to people, on the other hand, it also causes air pollution. Driving is probably the most polluting act an average citizens commits. Pathogens in car exhaust like carbon monoxide, nitrogen dioxide, sulphur dioxide, benzene and polycyclic hydrocarbons are toxic to human body organs. These substances have been shown to produce harmful effects on the blood, bonemarrow, spleen and lymphnodes, any of these pollutants can cause anemia, cardiovascular disease, hypertension and the possibilities of developing several types of cancers. Furthermore, combustion car engines contribute to carbon dioxide accumulation in the atmosphere is responsible for climate changes. Carbon dioxide is the main culprit of greenhouse effect. Meteorological reading taken in the stratosphere over the Arctic show that in six of the past 10 winters, ozone has thinned to half its concentration. Ozone protects the Earth from the Sun ¡s ultraviolet radiations and doctors are concerned that if it is eroded more people will suffer from skin cancer. Moreover, the greenhouse effects is also a main reason responsible for global temperature to increase slightly every year. Report indicates that during the past 20 years, average temperature has increased 0.5 degrees and in the following century the temperature will increase 2 to 5 degrees worldwide. Scientists are concerned about that consequently as the temperature incr...

Causes, Kinds, And Effect Of Kidney Disease

Causes, Kinds, And Effect Of Kidney Disease Kidney Disease Kidney Disease is a disease affecting the kidneys and its functions. There are many different forms of kidney disease and various outcomes. In order to recognize kidney disease, there are many symptoms that someone would be able to recognize. There are 3 main causes of kidney disease that can be fatal to a person’s body. Kidney Disease effects many aspects of life and can change someone’s life for the worse. The Kidneys are two organs that are located on the left and right of the spine in the middle of the back. They are in a shape of a bean and about the size of a human fist. The main function of the kidneys is to remove waste and excess fluid from the body. They also regulate the body’s salt, potassium, and acid content. The kidneys produce hormones and vitamins that regulate blood pressure and help the metabolism. Without the kidneys, the body would not be able to function successfully. When diagnosed with kidney disease there are many symptoms that come with it. High blood pressure is most common symptom. Most other symptoms deal with urination and swelling of the body. Symptoms coming from urination include burning or difficulty during urination and increase in frequency of urination. Also, the passage of blood in urine is not uncommon. Puffiness around the eyes, swelling of the feet and hands, and pain in the small of the back is also to be expected when diagnosed. There are many kinds of kidney diseases. The 3 main types of disorders are congenital disorder, chronic disorder, and acute disorder. Congenital disorders are either genetic or developed at a very early age. Chronic disorders develop over many years and are long-lasting. Acute disorders occur very suddenly and are very dangerous. An example of how to develop acute kidney disease is from a blockage of the kidney drainage system. Causes of kidney disease can be developed after a long period of time or something that occurs suddenly. All causes are dangerous and lead to death either from the kidneys are the disease itself. Diabetes and High Blood Pressure are the 2 main causes of kidney disease. Immune system conditions such as Lupus and HIV/AIDS are contributing factors of this disease. When a person is diagnosed with Hepatitis B and C, kidney disease is a very likely possibility. The only cause of kidney disease that is under human control is the consumption of alcohol. This can be very dangerous to every part of a human body but the kidneys are greatly affected. Alcohol prevents the kidneys from maintaining a proper balance of body fluids and minerals. It also damages the kidney cells, changing the structure and function of the kidneys. Lastly, drinking alcohol increases the chance of developing high blood pressure, which is the 2nd leading cause of kidney disease. Disorders that affect the kidneys can be diagnosed by a number of methods. Kidney imaging such as MRIs and X-Rays are the most common method. Blood tests, urinalysis, and renal kidney are a few of the others. Renal kidney is a biopsy done on the kidney where samples of the kidney are taken and tested. All of these tests are used to determine the type and degree of the kidney disease. Through my research, I found out a lot about kidney disease. The thing that most impacted me was how alcohol was the only cause of kidney disease that humans have the control over. I also learned a lot about how the kidney actually works and how much the body depends on the kidneys to survive.

Acheson and the lobster fiefs (or Cinner and customary marine tenure Assignment

Acheson and the lobster fiefs (or Cinner and customary marine tenure in the Indo-Pacific) - Assignment Example n resources imply that the members who share the resources have property rights over the particular resources, that competition and rivalry in the use of the resources exist and that this competition brings about the forced cooperation among the members to manage and sustain the resource. According to Seabright, the management of commons governs the usage, inclusion and exclusion criteria and the incentives associated with the use of the resources. Many factors, however, affect the management of commons (Seabright, 127). There is always the danger on unmanaged or poorly managed commons. Hardin, provides an analogy of a common pasture that is open to all, and have no herd size limitation. With every increase in the number of animals, the pasture becomes increasingly overgrazed to the extent that the nature has to take control. This is because each herdsman view an extra animal in his herd as a total profit to self and a shared negative effect to the environment (Hardin, 124). Marine commons are a common concern to the environmentalists and economics all over the world. The traditional resources managements and activities to limit the use of the marine resources have been extensively studied. Most studies indicate that the reef closure, gear restrictions, entry limitations and exclusiveness nave been used over time to control the use of the marine resources especially fishing (Cinner, 243). Cinner conducted an extensive study on the socioeconomic factors that affect the marine tenure in the Indo-pacific region. Using a sample of 21 isolated villages in this area, Cinner sought to identify how the community manages the use of the marine resources that they call their own and how this is affected by the socioeconomic factors of a particular community. He explores the localized community control of marine resources commonly known as customary marine tenure and the application and implementation of this in the selected communities. Customary Marine Tenure are the

Communication and Decision Making OB & T (Mod4 SLP) Essay

Communication and Decision Making OB & T (Mod4 SLP) - Essay Example 5. Planning tends to have better preference summary level plans focused on mission objectives. Tactical plans may be used, but are probable to be fluid. May lean to limit operational plans that is how to stipulate to the enormously necessary amount. 6. Coordination is pertinent to rely on casual, interpersonal methods such as impromptu meetings or impulsive interventions. It will probably rely on the self-initiatives of cluster members to harmonize necessary connections (Hirokawa & Poole, 1996). The Changer consists of the twin styles of the Relational innovator and Reactive stimulator. The chief distinctive of this prototype is the capability to spawn many ideas and then, shift to accomplishment devoid of delay. This style is idyllically matched when the atmosphere, processes, and machinery are undergoing hasty occurrences (Littlejohn & Foss, 2008). The overruling stimulus of the changer is vital exploit and outcome thus helping to advance business condition. The vulnerability of a changer is that sometimes he or she lacks the structure at work and detailed discharge the upcoming ideas (Del, Doust & Glasziou, 2007). Changers also affect communication and decision making at work because they most of the times do not stick to projects and new technologies after they are predicted. Changers make things happen at work thus bringing new innovations and ideas. Conclusively, both strategic patterns combine the distinctiveness of the tactical styles that compile them. This amalgamation then yields apparent and conformist behavioral patterns that eventually bring about positive effects at work since both reactive stimulators and relational innovators works toward a common goal that is changing at work that is why they are referred to as

Write your opinions about the character of Iago from Othello comparing Essay

Write your opinions about the character of Iago from Othello comparing with your own experiences or personality - Essay Example The same sentiments are common in our daily lives, people always make their own decisions by trying to come up with conclusion pertaining others. They tend to judge others on a negativity basis (Shakespeare 23). He has also capabilities of charming and persuading people, in expense for his trustworthy and loyalty. Though he had a desire to retaliate and revenge, despite of his lack in evidence. People tend to be hypocritical in their daily chore (Shakespeare 33). They behave differently from their real character. This is meant to blind fold others, not knowing what are the great traits in others personality. It is so hard to separate between real and fake individuals in life. He is also very glad to damage Desdemononas happiness in the process of revenging on Othello. Individuals full of jealously will always wish you drop below their levels, majority in working environment (Shakespeare 43). Although he is deeply rooted in unpleasant, he choose his intellect ability to lay a plan and convience others. This portrays great deception in his traits. Majority of politician tend to deploy a strategy, to lie and cheat on the people in the name of getting votes and their selfish desires (Shakespeare 27). Leadership especially in African perceptive is meant on empty promises. These are people who use deception language to persuade others in voting them. At the end lago believed he was going to be punished, though his fate was left in casinos hands. He left with his evils plans by standing on his violent and cunning

Home Selection Assignment Example | Topics and Well Written Essays - 500 words

Home Selection - Assignment Example The house is located just a few kilometers from town and this allows easy access to school, and also ease for my parents to get to work, it would have been better for us to live even near the city but the cost of these homes are much higher than the house we live in, we also preferred living some kilometers outside the city due to both noise and air pollution associated with the city, therefore the best home we found is located in a good neighborhood with very high levels of security because it is located near the police quarters. Therefore by acquiring a home in this location has led to various advantages including high security levels due the nearness to a police residence and also low cost of transport to school for us and also for my parents to city where they go to work. We also have an added advantage in that the house is in the middle of a five acre land and that we bought the house and therefore we do not have to pay rent at the end of the month. The house is large with four bedrooms, a master bedroom which has its own bath and this is for my parents, we also have our own bedroom each, we have the sitting room, entertainment room and dinning room, the bedrooms are up stares while the kitchen and the other rooms are down stares.

Business paper Essay Example | Topics and Well Written Essays - 2000 words

Business paper - Essay Example This might surely help me in fulfilling my career dreams and goals of life. So, career strategies need to be deliberate. The best company that I know is Exxon. The most extraordinary thing about this organization is that, the management follows democratic or participative style and desires every employee to present their ideas and views in the discussion. The strategies of Exxon are extremely clear and defined for the employees. On the other hand, the worst company is Hertz. It operates on rental fleets and the extraordinarily worst thing is that the upper management of the organization is out of touch and so presents unrealistic goals (Ketchen & Short, 2013). The vision of the university is to become one of the top-most colleges in the globe. To do so, it also desires to open numerous branches in varied parts of the world. And the mission of the university is to present high-quality of coaching’s to its students so that they might attain a brighter future in future day. So, it is very easy and simple to understand. As a member of the student body of the university, I find the vision and mission to be extremely interesting and motivating. This is because it always tries to recruit experienced faculties so as to present qualitative teachings to the students. That might prove effective for the students in fulfilling their future dreams. Triple bottom-line elements include three elements: Economic impact, environmental stewardship and social responsibility. The mission statement of Whole Foods (WF) is â€Å"to promote the vivacity and well-being of all the customers by presenting the best quality of wholesome grains and food stuffs†. By doing so, it aims to position itself as an international brand and so the best food retailer in the world. WF believes to present sustainable cultivation, better environment, community citizenship and honesty in all professional relations (Ketchen & Short, 2013). Risk taking- the

Economics Essay Example | Topics and Well Written Essays - 3000 words - 5

Economics - Essay Example Friedman’s main argument is that tax cuts and little or no intervention by the government in regulating private enterprise would help entrepreneurs to produce more at a lower cost. Thus consumers would benefit from plenty of cheaper goods. However conservative economics has acquired a newer dimension in that the absence of concern among conservative economists for environment related problems is changing for better. Karl Marx, the German political thinker, is better known for his ideological premises expressed in his treatise Das Kapital. Marxian economics is based on these thoughts, though most of his teachings are basically centered on the perpetual conflict between the bourgeoisie and the proletariat. His economic thoughts though aren’t substantial are concerned with how working classes are able to run the country’s economy with fair play and social justice. When all productive resources are controlled by the proletariat a comparative cost/benefit analysis is not possible. This paper takes the free market appraoch as the point of refernce for comparative analysis. Market forces, demand and supply, move in opposite directions with respect to price changes. When the price of a good is high the demand for it is less while the supply of it is greater. This is economic sense but nevertheless this positive economic statement about the predictable behavior of the consumer does not hold true when the demand patterns for Giffen and inferior goods are factored in. For instance when income, of the individual consumer, rises his demand for inferior goods such as potatoes, would rise. This is because the consumer’s purchasing power increases when his real income increases. Consumer sovereignty principle illustrates the fact that in a free market economy the consumer is free to consume what he wants. However, the consumer’s sovereignty does not have meaning if he/she is unable to buy what he/she wants. This paradox

Business paper Essay Example | Topics and Well Written Essays - 2000 words

Business paper - Essay Example This might surely help me in fulfilling my career dreams and goals of life. So, career strategies need to be deliberate. The best company that I know is Exxon. The most extraordinary thing about this organization is that, the management follows democratic or participative style and desires every employee to present their ideas and views in the discussion. The strategies of Exxon are extremely clear and defined for the employees. On the other hand, the worst company is Hertz. It operates on rental fleets and the extraordinarily worst thing is that the upper management of the organization is out of touch and so presents unrealistic goals (Ketchen & Short, 2013). The vision of the university is to become one of the top-most colleges in the globe. To do so, it also desires to open numerous branches in varied parts of the world. And the mission of the university is to present high-quality of coaching’s to its students so that they might attain a brighter future in future day. So, it is very easy and simple to understand. As a member of the student body of the university, I find the vision and mission to be extremely interesting and motivating. This is because it always tries to recruit experienced faculties so as to present qualitative teachings to the students. That might prove effective for the students in fulfilling their future dreams. Triple bottom-line elements include three elements: Economic impact, environmental stewardship and social responsibility. The mission statement of Whole Foods (WF) is â€Å"to promote the vivacity and well-being of all the customers by presenting the best quality of wholesome grains and food stuffs†. By doing so, it aims to position itself as an international brand and so the best food retailer in the world. WF believes to present sustainable cultivation, better environment, community citizenship and honesty in all professional relations (Ketchen & Short, 2013). Risk taking- the

Love at First Sight Essay Example for Free

Love at First Sight Essay One of the great questions surrounding social psychologists and everyday people by extension is whether or two individuals can fall in love at first sight. This would imply that the non-verbal communication between the two in that moment was as strong and passionate enough to constitute love before having gotten to even speak to the other. To fall in love is to have strong feelings of passion and attachment to another individual. Measuring what constitutes full love is unclear and debatable within circles, but generally agreed to be a very strong feeling that is created. Love at first sight can be described as a signal of the strongly grounded love that may be to come, but ultimately exists as a very strong first impression that cannot be predetermined to sustain itself as genuine love. There are many cues and ways in which two lovers may first lay eyes on each other that can generate such strong feelings similar to love. When the eyes meet and cannot be taken off of two individuals, this is certainly a sign that the two are at good odds of working out together. When there is a mutual astonishment of the other individual as shown in these signs and other signs, it can also create the impression that a man and a woman will go hand in hand when the very first impression is so strong and mutual. However, this is only a jump start. When two people are mutually taken aback by each other at first sight, this is a very positive sign as far as the relationship goes. First impressions are huge, but this does not mean there is any predetermined ways of knowing this sensation of love will sustain itself in way that can universally be accepted as true love. Two people may quickly find that they are not as compatible as they would have liked to have believed or were drawn into believing. Through further interaction, they learn far more about each other and any kind of sustainable love is dependent on these future interactions and feelings remaining as first presented. Many people would like to believe in love at first sight, and it makes sense why people who have had these feelings at first sight have on to carry long loved relationships. Whether or not one wants to call it love at first, the experience that one may interpret is still a powerful predictor of a more likely outcome of true love. It is true that our intuition and the hunches we get can sometimes lead us to truth in our lives. In the case of love, it is a bit trickier because the desire for love along with common lust and the seemingly meaningful non-verbal cues can easily create the sensation of love at first sight. Love is far too complicated to be treated and always assuming to be genuine and true, and never a sensation motivated by desires and perceptions within our often confused brains. However, there is no doubt that instances have occurred in which two believed they experienced love at first sight, but that love sensation simply did not sustain itself in the end. Compare these stories to the one of people who it has worked out for, and one may find that the stories of the initial feeling of love at first sight are identical. Moreover, there is of course there is the potential for one?s own judgment and intuition at first sight to be accurate about loving another, but love is ultimately created by our minds and is not determined by the other. For that reason, there is not enough certainty in the universe and too many inconsistencies to prove a consistent trend in true love at first sight.

A Dialog Axiata Plc Management Essay

A Dialog Axiata Plc Management Essay Dialog Axiata PLC, Sri Lankas largest communications service provider is a subsidiary of Axiata Group Berhad. Dialog being the 4th entrant to Sri Lankas cellular market launched its services in 1995. They were the first digital network in South Asia to launch HSPA + which is the latest upgrade in mobile broadband. In addition to communication service, the company also offers other services such as mobile, internet, international gateway, data and backbone, fixed wireless and media related services and has 200 value added services. The company is currently serving over 7.5 million local subscribers and is the 50% market leader in this industry. They have the widest coverage reaching 95% of the population and are the only operator to cover all the districts. They have 500 salesmen on the ground along with a strong service team of 1000 staff over 125 service centre and 50,000 retailer networks. They are also the highest FD Investor in Sri Lanka. 1.2- Why is Dialog selected Dialog is one of the most reputed companies in Sri Lanka with a highly diversified group of employees where they would definitely have cross cultural issues. In addition, they have been undergoing ongoing strategic as well as transformation changes which as a result would rise to conflicts at the different levels of the hierarchy. Therefore being a large and reputed company, Dialog stands as a challenging company in the competitive market. 2- Culture at Dialog Every organization has its own culture which refers to the beliefs, ideologies, principles and also the values that the individuals of the organization share. The culture plays a vital role in the success of the organization. When it comes to Dialog, the company has adopted a very open and transparent culture where they have embodied honesty and open communication. Transparency is maintained at all levels where superiors are easily available to the subordinates. The corporate culture of the company fits to Adaptability as well as achievement oriented which emphasize winning and achieving specific ambitious goals and the company values competitiveness and personal imitativeness. Dialog is a company that is also working for the benefits of the staff. The company has a dress code policy to make the office attire equal within the staff. Staff birth days are also celebrated at the company level where the relevant departments forward the staff birthday list to HR Department on the 1st week of the month where the staff will get a gift along with an e-card. And they have a policy like staff that comes up with innovative ideas a recognized on a quarterly basis where they are provided with a reward named BRAVO in a special meeting. Obviously the above actions on the company side will lead to high motivation and increase productivity level of the staff. 2.1- Hofstedes Model Diagram 1: Hofstedes cultural 4 dimension Model Power Distance Although Sri Lanka scores high on this dimension, Dialog is more towards the low power distance. They have a decentralized hierarchy where employees and subordinates do not show inequality much. The superiors or the Management team are willing and they trust the subordinates with important jobs. Individualism vs Collectivism Dialog falls towards the collectivism, because the people in the company have stronger bonds to their groups. Masculinity vs Feminity In Dialog its more like a combination of both as this would help them for a balanced approach. They value achievement and competitiveness as well as money and power. However, they also value people and maintain good relationship with them. Uncertainty Avoidance / structured situations At Dialog, the degree of uncertainty avoidance is low. The company always welcomes for new things and changes, and embrace unpredictable situations. The company is very flexible and open to new approaches or ideas. 3- Changes in Dialog During the past, Dialog Company has undergone several Strategic as well as Operational Changes. However, in this assignment only the following recent changes are being explained; Outsourced Call Centre to Firstsource Solutions (2011) During 2011, Dialog entered into a partnership with the BPO service provider Firstsource Solutions where Firstsouce acquired 76% shares of the Dialog Company. The new company was named as Firstsource Dialog Solutions. Acquired Suntel Ltd (2012) Dialog acquired Suntel Ltd, Sri Lankas second largest wireless fixed line operator during 2012. The main reason behind this change was to eliminate one of their main competitors from the market. As a result of the change, Suntels former customer base plus all the employees were transferred to Dialog. Outsourced SAP to Attune Lanka (2012) Business set-up Over the Top Service (2012) During 2012, Dialog opened its largest hi-tech Customer Service Centre in Colombo, where they brought in 150 customer service professions trained in multiple technologies. 3.1- Resistance to Change overcoming resistance Despite the potential positive outcomes, change is often resisted at both the individual and the organizational level (Mullins, 1999). When Dialog brought the above mentioned changes as mentioned in Clause 3 above, the company faced resistances from the employees. However they overcame the main problems and issues as mentioned below; Resistance to Change Overcoming Resistance Suntel employees adapting to Dialog culture Suntel Ltd and Dialog were having two different types of corporate culture. So when Suntel Ltd was brought under Dialog, employees who were working for Suntel had a very difficult time adjusting to Dialogs new culture. As such they were given briefings, training sessions, and were well educated. Employee ranking / salary structure issues When Suntels former employees were brought to Dialog, there were some problems relating to the rankings or position levels and even with the salary structure. Therefore Dialog mapped every staff to the level and was given a probation period of 3 months with given tasks and targets. So if the relevant employee was able to perform to the expected level they were given the same position they had in Suntel. Staff transfer (Dialog Brand loyalty) When Dialogs card centre staffs were transferred to SAP, some issues were raised because people who have been working for Dialog for a long time felt bad and also they didnt actually want to leave Dialog since they felt some kind of proudness working in Dialog. However, Dialog Management convinced the staff that they would not lose anything and will get all the benefits and additional opportunities for their career development. Staff de-motivation effective communication (peers to HR) Security in the past Obviously moving to a new company would feel confused and unsecured about the new environment. In the case of Suntel Staff, they felt that they might not be able to perform well or might even lose the job. Therefore Dialog offered a job guarantee letter confirming that their jobs are not at risk. But any how they were well informed that if anyone who cannot perform to the expected level would be withdrawn from the job. 3.2- John Kotters Change Process Diagram 1: John Kotters 8 steps theory model When we look at the John Kotters change model, Dialog also initially created a sense of urgency when they underwent changes. They convinced the employees the importance of acting immediately due to high competitiveness. Also they formed a powerful group to lead the change effort and encourage the group and created a vision where they communicated with the entire employees. In order to reach the vision, they tried to remove the obstacles that might undermine the vision and encourage risk taking ideas. 3.3- Human Resources Role Human Resource is the backbone of any company and it is their duty to minimize the resistance and make the change a successful one. In Dialogue HR was very certain in properly communicating the employees about the change and ensured that there would be no harm done to any staff and as per the labour law, all the right of the employees were delivered. Even when they took over Suntel, the former staffs service period was counted on a continuing basis. For example if an employee had served Suntel for a period of 6 years, then they had counted from the 7th year when the staff joined Dialog 3.4- Force Field Analysis Force field analysis is a technique by Kurt Lewin that can be applied in a team building program. When we look at the Dialog side, the listed driving forces help the company to achieve their targets or goals. On the other hand restricting forces make it difficult to reach their targets. Some of the major critical factors in the restraining forces that the company is not able control are the high energy cost. For example, the Sri Lankan market is yet to grow but cost is very high 4- Conflicts in Dialog Problems will obviously arise in an environment where diversified people are working and especially if two companies with two different cultures are merged. In Dialog case, most of the conflict arises at the individual levels mainly due to difference in their personal views since some might think the change as a positive thing while others might take it as a threat or risk for them. Also several issues rose because Suntel staff had the feeling that they might be treated unequally or they might not get all the rights what Dialog company staffs already had. 4.1- Sources of conflicts During the change process, several conflicts raised in Dialgue which was mainly due to the following reasons; Nature of work activities When we take company buys but the Company the sales staff do all the documentation promising to give the service within two days. But if they do not hear from the company and technical staff Information not passed properly Communication barriers as difficulties in communicating to all levels of the staff can cause misunderstanding and as a result may create problems especially at the very lower level staff. For example Messenger level staff would not be able to access to intra-net plus they might not be able to understand internal memos or notices written in foreign language). Differences in perception Also different peoples perception would be different. Some may feel that merging the two companies would be obviously an opportunity for their career improvement while other might take it as a huge threat. Uncertainty of Job Security conflicts occurred.. 4.1- Effects of conflicts Conflict situations sometimes can be taken as a positive thing depending on the situation. However, some of the main negative effects of conflicts are; Stress De-motivation Absenteeism (5%) Staff turnover (5%) 4.1- Resolving conflicts When it comes to conflict within the company, Dialog takes all the relevant actions at the right time to avoid unnecessary fights and disagreements. This is because they believe that it would hugely affect the productivity level of the employees. The company has a written code of conduct where every employee follows and is aware about the companies policies and procedures. When handling conflicts, the matter is first discussed at the supervisor or the relevant department level and thereafter then line Manager. If the matter is still not solved then the issue is raised to the HR Dept and further to Senior Management level. In worst cases, Arbitrators are invited to solve the problem if required. When it comes to the procedures, first the staff is negotiated verbally and if that does not help, written explanation as well as enquiries is done. However if all these actions do not work then written warnings are also given. 5- Change Management through organization learning 51- Single Loop Double Loop Learning model As per the model, Dialog uses the two ways to learn from their experience; Single Loop Learning The company takes corrective action to avoid or resolve a mistake but does not go deep into the matter. Double Loop Learning This is where the company looks into the root of the problem to find the underlying cause of the problem. 6- Conclusion Based on the above information and extensive research done, it may be concluded that the company has a very open and transparent culture. In addition, it is successful in managing culture, change and conflict. This is because Dialog Company has a set procedure for everything as per their Code of Conduct. Further when a new staff joins or is recruited, the staff will be provided with a clearly written job description so that everybody would know what is their role and what is expected from them. 7- Recommendations Although the company is successful in managing change and conflicts, the following recommendations would enable the company more Build an innovative platform to encourage creativity among staff Although staff is given the opportunity to come up with innovative ideas, at the moment the company does not have a special department When outsourcing give more choice to employees to choose their own way When outsourcing we feel that the staff should be given a chance to choose what is best for them. For example in case when card centre of Dialog was outsourced, they were not given any chance for their own views whether they want a transfer to another department within Dialog or want to join the new company. If they should have given the chance or at least got some feedback, then they might not have felt negative. Introduce job enrichment to motivate the staffs At the moment there is no job rotation or job enrichment programes within the company. However, if job enrichment programme is introduced, the staff would feel more motivated and responsible for their work. It would enable them to try new tasks and stretch their skills beyond what they have been doing all the time. Go GREEN In order to reduce the companys high energy cost, it can go to solar panels

Othello †How it Ranks Essay -- Othello essays

Othello – How it Ranks  Ã‚         In the context of thousands of plays written by hundreds of dramatists since 500 years prior to the time of Christ, how does William Shakespeare’s play Othello rank? In this essay let us find the proper place for this play, and consider critical opinion in the process.    Othello would appear to have a beauty about it which is hard to match – thus ranking high. Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† touches on this beauty which enables this play to stand above the other tragedies of the Bard:    Among the tragedies of Shakespeare Othello is supreme in one quality: beauty. Much of its poetry, in imagery, perfection of phrase, and steadiness of rhythm, soaring yet firm, enchants the sensuous imagination. This kind of beauty Othello shares with Romeo and Juliet and Antony and Cleopatra; it is a corollary of the theme which it shares with them. But Othello is also remarkable for another kind of beauty. Except for the trivial scene with the clown, all is immediately relevant to the central issue; no scene requires critical justification. The play has a rare intellectual beauty, satisfying the desire of the imagination for order and harmony between the parts and the whole. Finally, the play has intense moral beauty. It makes an immediate appeal to the moral imagination, in its presentation in the figure of Desdemona of a love which does not alter ‘when it alteration finds’, but ‘bears it out even to the edge of doom’. (139)    The play is so quotable; consider Desdemona’s opening lines before the Council of Venice: â€Å"My noble father, / I do perceive here a divided duty,† or Othello’s last words: â€Å"Killing myself, to die upon a kiss.† Could the continuing reputat... .... San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"The Role We Give Shakespeare.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.    Othello – How it Ranks Essay -- Othello essays Othello – How it Ranks  Ã‚         In the context of thousands of plays written by hundreds of dramatists since 500 years prior to the time of Christ, how does William Shakespeare’s play Othello rank? In this essay let us find the proper place for this play, and consider critical opinion in the process.    Othello would appear to have a beauty about it which is hard to match – thus ranking high. Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† touches on this beauty which enables this play to stand above the other tragedies of the Bard:    Among the tragedies of Shakespeare Othello is supreme in one quality: beauty. Much of its poetry, in imagery, perfection of phrase, and steadiness of rhythm, soaring yet firm, enchants the sensuous imagination. This kind of beauty Othello shares with Romeo and Juliet and Antony and Cleopatra; it is a corollary of the theme which it shares with them. But Othello is also remarkable for another kind of beauty. Except for the trivial scene with the clown, all is immediately relevant to the central issue; no scene requires critical justification. The play has a rare intellectual beauty, satisfying the desire of the imagination for order and harmony between the parts and the whole. Finally, the play has intense moral beauty. It makes an immediate appeal to the moral imagination, in its presentation in the figure of Desdemona of a love which does not alter ‘when it alteration finds’, but ‘bears it out even to the edge of doom’. (139)    The play is so quotable; consider Desdemona’s opening lines before the Council of Venice: â€Å"My noble father, / I do perceive here a divided duty,† or Othello’s last words: â€Å"Killing myself, to die upon a kiss.† Could the continuing reputat... .... San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"The Role We Give Shakespeare.† Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965.    Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.   

Death and Immortality in The Epic of Gilgamesh Essay -- The Epic of Gi

Death and Immortality in The Epic of Gilgamesh The search for immortality has been a major concern for many men and women all throughout history. True love and immortality in life would be a dream come true to many. To spend time with a special someone, the person one feels closest to, and never have to say good-bye would greatly appeal to most people. But when death steps into the picture, even with all the pain and devastation, one starts to re-evaluate themselves. In The Epic of Gilgamesh, Gilgamesh explores the possibility of immortality following the saddening death of his friend and brother, Enkidu. Gilgamesh, feeling the fear of his own mortality, sets out on a journey to search for a way to preserve himself. Although the journey that he endures is much larger than life, Gilgamesh comes to realize that he can never achieve immortality. Before the creation of Enkidu, Gilgamesh is a man without an equal match. He is an individual with overwhelming power, and it is because of this that makes Gilgamesh a very arrogant person. This arrogant side of him is accompanied by an extensive abuse of power, which leads to injustice and rage in the city of Uruk: â€Å"The young men of Uruk he harries without warrant†. This problem does not bother Gilgamesh; he lives to display to others his royal power. The first sign of change in Gilgamesh occurs after the birth of Enkidu. Gilgamesh’s mother, Ninsun, said to him, â€Å"Like a wife you’ll love him, caress and embrace him, he will be mighty, and often save you†. Gilgamesh has finally found his match, a friend who will serve as his life long companion. This new seal of friendship will cause a chang... ...nsciousness after death, or maybe a combination of both, which creates this fear. The fear felt is undoubtedly universal. However, the ways in which it is dealt with are varied and diverse. The concept of human mortality and how it is dealt with is dependent upon one’s society or culture. It is the society, which has the greatest impact on an individual’s beliefs. Hence, it is also possible for other cultures to influence the people of a different culture on such comprehensions. The irony of the story is that Gilgamesh, who wanted to enjoy immortality, actually achieves his dream. Thousands of years after his death, he and Enkidu live through the story of their adventures, which has been passed down through time. Gilgamesh and Enkidu will be kept in an immortal state for however long The Epic of Gilgamesh is told.

Racial and Ethnic Discrimination in Canada Essay

â€Å"You know the world is off tilt when the best rapper is a white guy (Eminem), the best golfer is a black guy (Tiger Woods), the tallest basketball player is Chinese (Yao Ming, 7’6†³) and Germany doesn’t want to go to war (in Iraq)†. Charles Barkley stated in a 2003 interview, pointing out various misconceptions with stereotypes. A stereotype is defined by dictionary. com as: â€Å"something conforming to a fixed or general pattern; especially: an often oversimplified or biased mental picture held to characterize the typical individual of a group†. I have commonly heard stereotypes such as the French are good cooks, Italians are great lovers, and the Irish are lazy or comments made like dumb jock, lazy Cape Bretoner, or that women are not strong!! The list could go on endlessly as there appears to be stereotypes regarding people of all races, religions, sexes and ethnic groups, etcetera. Stereotypes can be either positive or negative. Most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush. Throughout the course of this paper I plan to discuss some racial and ethnic issues in Canada. Where some of these issues originated from, what we can personally do to help eliminate discrimination in the workplace and what the government is doing to try to combat such discrimination. Let me first begin by defining discrimination, racism and ethnicity since these terms are all important terms to understand before going into further discussion. To discriminate is simply defined by yourdictionary. com as: â€Å"To make distinctions on the basis of class or category without regard to individual merit; show preference or prejudice. † Therefore, discrimination occurs when a person is not treated equally because of their gender, race, religion, ethnic origin, nationality, sexual orientation, or age. Yourdictionary. com defines racism as: â€Å"The belief that race accounts for differences in human character or ability and that a particular race is superior to others. Discrimination or prejudice based on race. † In other words, when an individual or group is treated unfairly or abused because of their skin color or racial heritage they are victims of racism. Ethnic, as defined by yourdictionary. com is: â€Å"Of or relating to a sizable group of people sharing a common and distinctive racial, national, religious, linguistic, or cultural heritage. B. Being a member of a particular ethnic group, especially belonging to a national group by heritage or culture but residing outside its national boundaries. † With that being said, it is my belief that stereotypes and ignorance about others most often lead to discriminatory behavior both inside and outside the workplace. I have heard Canada described as a multicultural nation meaning that Canadians are not of any one cultural background, race or heritage. For all Canadians, including Aboriginal People, this multicultural diversity can be traced to an immigrant past. This does not mean that the majority of today’s Canadians are immigrants but rather that the majority of Canadians have in their past, perhaps many generations ago, a family member who migrated here from another country. That is why many of us have a mixed ancestry, for example; Irish, Scottish, Ukrainian, French and Aboriginal, and the list can go on. Canada’s Aboriginal People were the first to immigrate, and settle across the continent, tens of thousands of years before European settlers. After the European settlers came the French, followed by the English, Scots and Irish formulating Canada into the diverse country it is today. In the years before the American Civil War, thousands of black slaves escaped slavery in the United States by following the â€Å"Underground Railway† north to Canada. Then, at the turn of the century, American farmers moved northward into the Canadian prairies to develop farm lands. Although Canada originally consisted of a wide variety of immigrants, some people were not as welcome in the country as others and were therefore not treated equally. Those who were of different race, color, or religion then the majority of Canadians were labeled as â€Å"foreigners†. The use of the term â€Å"foreigner† held many connotations for example, different, strange or inferior and many at the time wanted to see the â€Å"foreigners† assimilate to fit into Canadian society. There are many events in Canada’s past that has contributed to the racism and discrimination in Canada today for example, the disregard and unfair treatment of Aboriginal Peoples by European’s who settled here. Even though a vast majority of African-Americans moved to Canada to avoid slavery, from early in the 1600’s until 1834 there was a recorded 4092 slaves throughout the country, mostly living in Quebec . The Asiatic Exclusion League, which originated in California in 1905 as an anti-Oriental movement, moved north into Vancouver in 1907. The league was the main instigator in anti-Asian riots in the city since their main goal was to have all Chinese and Japanese immigrants removed from North America out of fear that they were taking jobs away from Whites . It also appears that throughout history the acceptance of immigrants in Canada greatly depended upon the economic state of the country at that time. During the Great Depression of the 1930’s immigrants seeking jobs were unwelcome and overlooked for employment. Although the Government of Canada has made many advances in breaking the barriers that Aboriginal People, immigrants and minorities face in the country; immigrants today still face a number of problems when trying to enter the labor market, for example: ? Non-recognition of international credentials and work experience ? Lack of Canadian work experience ?Inability to communicate in English or French ?Insufficient labor market information prior to immigrating to Canada I have traveled to some of the major cities in Canada and was a little surprised by the degree of segregation that is apparent in these cities. By this, I mean that these larger cities, like Toronto and Vancouver, have communities which are almost completely independent from the rest of the country. These independent communities that I saw, of Chinese or Italian people, seemed to have everything they needed to survive within the community including their own schools. I could not help but wonder what effect this type of segregation has on the country. I respect the fact that all people are trying to protect their identity. At the same time, by choosing to live in Canada, shouldn’t they try to integrate into the country a little more while still preserving their identities? Shouldn’t they try to assimilate? How can Canada thrive as a country with so much segregation? We need to become a unified country. Not such a historical thought pattern, I guess!! It is people who have attitudes like mine that are causing problems in the country or do all people have these thoughts and choose not to admit it. I have similar negative feelings about scholarships being available only to certain people or government funding for certain people to attend university because they are a minority. I understand that differential treatment is required in order for equality to become a possibility. However, I still feel a degree of resentment about these programs being offered when I have to borrow money in an effort to obtain my university degree. Will this resentment evolve? When I hold a management position in the future, will I discriminate against a person because he or she doesn’t have a huge student loan to pay and another does? It is cases like mine that causes racism to continue in society and the workplace today? With the announcement of Nova Scotia’s plan to increase immigration into the province came an increase in the racist comments I have heard. Since I work in bars I hear, and partake in, a great deal of conversation. When people are drinking they tend to be even more likely to say things they normally wouldn’t. That is why I have heard, at times, some very racist remarks. People have said that the government should be trying to retain people in the province that are born here before they bring â€Å"foreigners† here. They need to take care of their own first!! It is because of these comments and feelings that I am doubtful that discrimination against people, because of their race or color, will ever be completely eliminated in the country. How do we achieve equality with so much differentiation? How do we check or personal opinions at the door when we go to work? Since it is impossible to eliminate racism and discrimination entirely in society, we need to do as much as possible to eliminate it in the workplace. We need to make changes similar to the changes companies have made in an effort to combat discrimination against people because of their religion. For example, adapting zero tolerance rules, providing more education for employees, human resource departments need to provide more opportunities for people of minorities, immigrants, and Aboriginal Peoples and barriers have to be removed for all these people who are trying to enter our labor market. March 21, 2005 is International Day for Elimination of Racial Discrimination a day to remember the struggles and challenges that Aboriginal peoples and people of color have endured. It is also a time to recognize and applaud the fact that members of these two communities have made anti-racism struggles a significant part of labor’s agenda. Lets’ respect this day and try to make some positive changes at home, school, or work toward eliminating racism.

Sex’ vs ‘Sexuality

Assembling an Understanding of ‘Sex’ Verses ‘Sexuality’ â€Å"Biologists and psychologists who have accepted the doctrine that the only natural function of sex is reproduction have simply ignored the existence of sexual activity which is not reproductive† Alfred Kinsey (The Invention of Sexuality 40) The terms ‘sex’ and ‘sexuality’ have not always had a clear differentiation, but as the study of sexuality (sexology) has continued and become more commonly studied and recognized, these terms have adapted their own definitions.However, each does not have a perfect definition, because people will have their own opinions regarding the terms. The above quote by a historian of sex was interesting to me because it brings up the aspect of biology within the understanding of the terms ‘sex’ and ‘sexuality’. My personal idea, or understanding, is that ‘sex’ constitutes the more biological side†” ones physical features, gender, reproduction (‘sex’ is also the abbreviation for sexual intercourse); and the term ‘sexuality’ makes up everything else that surrounds an individual’s definition of their sexual identity, orientation, and feelings.When reading articles online, I came across this quote: â€Å"sexuality is about who or what you are attracted to, not where you put your dick† (bitheway), which I found to be a very blunt but interesting way to think about what constitutes ‘sexuality’. â€Å"Where you put your †¦Ã¢â‚¬  is your personal preference, but that preference is a compilation of the aspects of one’s personal world and how they have come to define and understand their individual inclination. All of the parts that are compiled in order to form ones individual definition are aspects of ‘sexuality’ within our culture.Another page online gives definitions for ‘sex’ and Ã¢â‚¬Ë œsexuality’ that I have found to be the most clear and complete: Sex refers to whether or not a person is male or female, whether a person has a penis or vagina. Sexuality refers to the total expression of who you are as a human being, your femaleness or your maleness†¦ Your sexuality is an interplay between body image, gender identity, gender role, sexual orientation, eroticism, genitals, intimacy, relationships, and love and affection†¦ includes his or her attitudes, values, knowledge and behaviors.How people express their sexuality is influenced by their families, culture, society, faith and beliefs. (Sex and Sexuality: Understanding the Differences) The influence from all aspects of our lives that guide us to define our sexuality is a major component in sexology. The italicized words in the definition above are some I think are very significant in understanding what constitutes ‘sexuality’.Since the study of sex started to dramatically change, there has been more understanding within so many topics of sexuality, such as gender (roles and variance), marriage and the family, homosexuality, heterosexuality, bisexuality, intersex, trans-gender/sex/vestite, evolution of sexual identities, legal and medical regulation, religious roles/codes, phallocentricism, women’s bodies and health, illegitimacy, â€Å"and the importance of social networks and oppositional sexualities† (The Invention of Sexuality 39).This is only the first week that I have studied sexuality and culture in an educational environment, and after enjoying many sources of new material I have begun to compile my own understanding of ‘sex’ and ‘sexuality’, which is just the beginning of my learning on the subject. One of the most important aspects to take away from these introductory lessons is how grand of a role society and culture have on sexuality.It is so important to be aware of and take into account culture’s influen ce on sexuality now and within the history of sex. In our US society (and this is a generalization) some vital influences are class, race/ethnicity, gender, age, family history and how one was raised, physical ability, religion and region. Now that I have collected a better understanding of ‘sex’ and ‘sexuality’ as educational terms, I can further my knowledge of everything that makes up sexuality within cultures around the world.Bitheway. Sex Verses Sexuality. Bi The Way: An exploration of Male Bisexuality. 6 May 2008. http://www. bitheway. co. uk/2008/05/06/sex-versus-sexuality/. Sex and Sexuality: Understanding the Differences (Learning Activity). RECAPP 2007-2009. http://www. etr. org/recapp/index. cfm? fuseaction=pages. LearningActivitiesDeta il&PageID=167 The Invention of Sexuality. Sexual Lives: A Reader on the Theories and Realities of Human Sexualities. McGraw-Hill, 2003.

Incredible Hulk Means Incredible Band-Aids Essay

Band-Aids have been around since the 1920s, and they are an internationally known product. Band-Aids must be marketed to an international audience, and since most everyone knows what a Band-Aid is, the company must rely on marketing techniques to show consumers why the Band-Aid brand is the best choice to purchase. In a Band-Aid advertisement released in 2010 by an advertising company, JWT Dubai, there is a picture of the Hulk’s hand with a tiny Band-Aid wrapped around it, and the entire page is colored with different shades of green. This ad is not covered in crazy pictures or an array of vibrant colors; it is simple and concise. This simplistic advertising of the Hulk’s hand makes this ad easy for anyone to comprehend, and it also conveys several different powerful messages to show a consumer the effectiveness of this product. Johnson & Johnson was founded in 1886 and is a Fortune 500 corporation that has worldwide pharmaceutical sales of around 65 million dollars. Jo hnson & Johnson sells medical devices, pharmaceuticals, and consumer-based packages (Wikipedia, 2011). Three brothers founded Johnson & Johnson in Brunswick, New Jersey, and then an employee invented Band-Aids. In 1921 Band-Aids were made available to the public, and it was the first commercial dressing made for small wounds (Johnson & Johnson, 2011). This corporation now operates in over 57 countries, and its products are sold in over 175 countries. Johnson & Johnson ranks at the top of Harris Interactive National Corporate Reputation Survey, and the Barron’s magazine has ranked them the world’s most respected company. The U.S. State Department awarded Johnson & Johnson with the Benjamin Franklin Award for public diplomacy for funding international education programs. (Wikipedia, 2011). Johnson & Johnson is a globally known company, and almost everybody has used a product from this company. Even though Johnson & Johnson is a large and well known company, advertising is an essential tool to keep reminding consumers who can provide the best at home medical products. This advertisement was marketed internationally, and The Hulk, is an internationally known hero. The target audience was geared more towards men, children, and parents. Men are more likely to know who The Hulk is, and that is why this ad was placed in various men’s magazine. This ad was placed in different video game magazines that are read by mostly boys and men. Another placement of this ad was on the Internet, like children’s clothing sites. This could be effective because a mother could be shopping for clothes for her son, and she sees the ad and can relate to it because her son loves The Hulk. This ad could be placed in nearly any magazine, and be effective because of the nature of the product. Even though this ad is aimed more at men and boys, it has other ways to attract women to the product. This ad was also placed in some women’s magazines like home and garden, crafts, and even fashion editorials. Even if a woman did not know who The Hulk was, she can still conclude from the advertisement that the Band-Aid heals, protects, and is strong. This ad can appeal to men and young boys more than women, but no matter where it is placed it can still convey a message of strength and healing. By using the comic pop culture icon, The Hulk, it shows the strength and flexibility of the Band-Aid. The main point of this advertisement is to show how flexible the bandage is. The idea was that Bruce Banner put the Band-Aid on before he became The Hulk, and when he turned into The Hulk, the band aid was so flexible and strong it did not fall off. The Hulk is associated with strength, so by seeing the Hulk’s hand the idea of strength is revealed. The message is no matter how active you are or where you go, the Band-Aid will stay put. Another message that can be relayed is that The Hulk seems indestructible, and even super heroes use Band-Aids, and no household should go without them. By using the renowned hero The Hulk, the product’s benefit truly comes to life, and the ad speaks volumes using no words. Some ideas and messages are conveyed to a consumer in other ways than words. In this advertisement the color green is used to help emphasize the idea of the ad. The color green is used worldwide to represent safety and is considered the most restful color. Green can also represent nature, healing, growth, and balance. The purpose of Band-Aids is to heal wounds, and the various shades of green exemplify the healing and safety elements of the bandage. The different green shades are used to initiate feelings of safety and healing, and the advertisement wants the reader to associate their brand with those feelings. The subject of this ad is the contrasting tan bandage on the Hulk’s finger. The contrasting tan color illuminates the product, and the combination of the colors help create the idea of the importance of the hand and its bandage. A lighter green of shade is placed in the center of the ad, and that creates a spotlight effect to enhance the focus of this ad. By just using colors alone, this advertisement sends a subtle message to its audience. When designing this ad, advertisers also had to consider the placement of the images and product. When people read a page, the normal reading pattern is from top to bottom and left to right. The Hulk’s hand starts at the upper left hand side of the page, and advertisers make a visual path down Hulk’s hand to the product that is being advertised in the middle of the page. Since there is a monochromatic color scheme, it is difficult to lose focus of the main subject. After the reader views the bandage, the visual path continues down Hulk’s bandaged finger to a box of Band-Aid brand bandages. The placement of the Band-Aid box at the bottom right hand corner makes the brand the last image a reader sees before turning the page. The effective mapping of the images draws attention to the important elements of the ad, and in a specific order the advertisers want a consumer to see the ad. This advertisement proves that a product can be marketed effectively by using simplistic placement techniques and monochromatic color schemes. The color choices effectively set a calming and healing mood, and the strong and powerful hand shows the strength and flexibility of the product. Even if someone did not know who The Hulk was, this ad could still be beneficial because it shows a strong hand with a little Band-Aid wrapped around it, and it could be inferred that the little Band-Aid is strong. The Hulk Band-Aid ad was voted one of the top 40 most creative ads by adsoftheworld.com in 2011, and it still circulates on the Internet as a brilliant ad. Reference: Johnson & Johnson. (2011). Johnson & johnson. Retrieved from http://www.jnj.com/connect/about-jnj/company-history/ Wikipedia. (2011, November 25). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Johnson_&_Johnson